DIGITAL & SOCIAL DESIGN

I was fortunate enough to be the creative and marketing lead for Salon Jaylee in The Villages, FL. During my time there, I created many marketing materials for the salon. My favorite is the Father's Day email I did highlighting the gifts the salons had for purchase. This email also won the 2020 Salon Today Magazine S.T.A.M.P. of Success award for Best Email Design.

Salon Jaylee has an in-house haircare line called TENAJ. I was asked to create an email for their new product Air Shine. I left Salon Jaylee after the Pandemic to relocate to St. Petersburg, Florida. Unfortunately, I was not a part of the packaging design but was contacted to photograph and retouch the product shots and create emails and other digital content for the launch.

In 2020 I created a Social Media story and reel that won the S.T.A.M.P award from Salon Today Magazine for Best Social Media Post. It was a mixture of videos of QVC host and Bareminerals expert Lisa Galli, filmed at one of Salon Jaylee's three locations in The Villages, Florida, talking about her favorite Baremineral gift sets and products. After each video, a still graphic image would appear with the product's price to help make Salon Jaylee's Holiday Shopping Easier. This social media post helped sell out all the gift sets at three Salon Jaylee Locations.

Lave is a new unisex skincare line that was launched in mid-2022. I was a vital design team member, and I worked with the Sr. Art Director and the in-house photographer on Lave's Social Media Posts.

As Creative Director and Content Developer at Shear Express in The Villages, Florida, one of the many responsibilities was running Tenaj Haircare's social media accounts. I would photograph products and use them in their advertisement and organic social post, talking about the products selling points.

I was asked back as an Art Director after my Freelance contract ended when I was asked to help develop her eCommerce site. This time I focused on digital assets and social media. I worked with original photographs, retouched them, and moved key elements in the photo to fit the social media sizes better, creating a better crop and layout of the image.

I was contracted to create the email templates and look and feel for Kleinfeld Bridal Party. In addition, I ensured the emails and the website were cohesive and built a complete online presence.

When Kiehl’s new product line, oil Eliminator, was launched, I was the Digital Lead at Bold’s Creative. I took the in-store assets for the launch and optimized them for digital, stripping them down, so they were easier to view on digital platforms. Also, I wanted this email to animate since the concept of this launch was “Space Invaders.”

Working directly with the Digital Manager of Kiehl's, we created this E-blast and banners for its digital campaign for Daily Reviving Concentrate. The goal was to inform the consumer of the 24-hour benefits of the product in a sophisticated and whimsical way. I used elements from this product's in-store launch and original artwork I created for the email to educate the consumer and drive online sales. I was the Design Director/Designer on this project.

As Design Director/Designer, I was responsible for these E-blasts created for Kiehl's from 2012-2016. I worked collaboratively with Kiehl's Copy Writing, Marketing, and Digital Team to develop the concepts, strategies, and designs. My input moved these projects beyond the typical email campaign to drive online sales in an informative and engaging way.

I loved working on this email, from concept to final deliverable. The challenge for Lancôme was making their emails more modern and youthful without alienating their key audience demographic of 45+ women. Using the GWP makeup bags as a design element, creating a flower, and using the inside liner pattern as the background, I could add a sense of whimsy and fun without making this email look too young.

Since Bold's Creative got Lancôme as a digital client, I always wanted to do an email where a lip gloss was animated and showed the wand painting the makeup across the page. So I was lucky enough to be given the green light when their new lip gloss line was introduced.

These are examples of the E-blasts I created for Lancôme from 2014-2016. I was the Design Director/Designer working directly with Lancôme's Copy Writing Team, Marketing Team, Digital Team, and my Team of Junior and Senior Designers. Together we created the concept, strategy, and design to execute sophisticated digital marking to drive online sales.

As the Design Director on this project, I originated the concept and layout of the online Flash Sale offer. Working with my team of Junior and Senior Designers, we sourced images, set copy, and extended the main Special Offer Landing Page to all the channels for web marketing.