As the Lead Designer on the Urban Beatz project, I created the branding, logo, and graphics. These headphones targeted a young demographic who wanted affordable headphones that were still fashionable. The packaging has a matte finish with a clear varnish on the black graphics that are also embossed. This product was sold at Target, Best Buy, and Walmart, to name a few.
Try on Fekkai is a strategy to sell Frederic Fekkai samples in-store. I took this project from concept to production and was the point person for communication with the photographer who shot the samples.
I worked on an outer carton packaging design for two products from Klorane. Taking some of their pre-shot botanicals, I created the layout, design, value burst, and typesetting. I also did the print production for the carton.
This concept design pitch project for Gucci was developed with a small group of designers. Shown is the concept I designed for the new in-store packaging. This product keeps with Gucci's heritage and uses its iconic branding in a new modern way. The packaging concept has embossing and clear varnish over the artwork, along with a gold foil for the logo.
After a briefing from a client for a Limited Edition Gift bottle, I created this new luxury packaging concept. A rich feel was achieved through foils, embossing, and clear varnish. Using my initial design and layout, I worked with my Copy Writer and Design Director at Arnell for final layout and edits. Finally, I did this project's design concept, mechanical, and production revisions.
I did this freelance project for a dentist in NYC. who wanted to launch his line of water with fluoride. I created the label's concept, artwork, and logo, along with the renderings and production. The final product has a modern but sophisticated look that is type-driven. The use of the tooth icon illustrates the benefit of the water without the use of words.
Using the original orange juice label design, I extended the remaining three product labels to make a billboard effect on the shelf. I designed, sourced, and did the typesetting and renderings of these products for the redesigned Wawa labels. As a Freelance Senior Designer, I worked directly with the Design Director at C.B.X.
Tropicana is a re-design project that I worked on with a team of four people: a Design Director, a Copy Writer, another Designer and myself. I choose a large swatch of color at the top of the carton to communicate to the consumer without words the different types of orange juices. In addition, I gave two design options for logo layout.