I was contracted as a freelancer to work on the launch of the Katy Perry Collections. I worked on everything from UX/UI, layout, photo editing, type layout, production, and wireframes, along with the Art Director on this project, I was one of the main lead designers on the launch of this site.
These are examples of the other pages I created for the Katy Perry Collection website.
Here are some examples of the Mobile version of the site.
During my time at Arnell in NYC, one of my favorite projects was working on the pitch presentation to Gucci. I had my hands in many different areas of this project, from packaging to the presentation. My favorite was the concept for redesigning the whole Gucci website and the mobile version of the site. This section of the presentation was called Gucci Front Row.
These are some of the concepts I worked on for the redesign.
When Kleinfeld Bridal Party eCommerce site was launched, I was contracted as a freelancer to help with the overall look and feel of the site. I worked on image selection, type layout, and icon development and worked with the retoucher and dev team to launch the site.
After the launch of Kleinfeld Bridal Party's website, testing was done, and the decision to refresh the homepage was made. I was part of the team that created the new look.
I was contracted to create a fun and user-friendly landing page/lookbook for Promgirl's 2018 Prom Dream Campaign.
I chose the images, created icons, designed the layout, and researched the background for both Desktop and Mobile.
While my time as Senior Art Director at Cape & Bay, I was the creative lead for their client TRUFIT Athletic Clubs based out of Texas. I was tasked to redesign TRUFIT’s whole website. This included the UX/UI, Design Systems, and incorporating TRUFIT's new color scheme and photography. After reviewing the data on how people interacted with the website, I decided that the new website should be Mobile base instead of Desktop base since more than 80% of its users interacted with the site on their phones. This decision resulted in an easy user experience and reduced problems with the Development Team.
These are examples of the Find Your Location Page and with the drop-down navs.
Chrysler Peapod is a N.E.V. I was a Designer who was a part of a team consisting of a Design Director and Copy Writers. I took the original Home Page design and extended it to the other Category Pages. In addition, I created the Site-Map Development, Type Setting, Image Search, and Photo Retouching.
In 2009 Sobe was re-branded. As a Designer working with Arnell's Team, we were assigned to create a 360° campaign using Packaging, Collateral, T.V. Commercials, and Online Marketing.
In addition, we designed a Website that could be used for Cross Platform execution. Social Media started to take off during this period, so incorporating Facebook, Twitter and Youtube was the main focus.