As a full-time Creative Director/Content Developer at Shear Express Inc. in The Villages, FL, I resign and move to the Greater Tampa Area. However, I was later invited back as a freelancer to work on the 2022 Enrollment Video for their cosmetology school, Tenaj Salon Institute. I'm honored to be a part of this project and responsible for storyboarding the video, writing the voiceover script, casting, providing graphics, and directing the video with the assistance of the videographer. The video is designed to showcase the process of interviewing and becoming a student at the world-class Tenaj Salon Institute (TSI). It's created in a split-screen format where an actual student imagines what it would be like to become a TSI student and what the processes would be. At the same time, we see actual students and instructors attending classes, working on the school's salon floor, and interacting with each other.
While producing the Enrollment Video, I interviewed some alumni about their decision to choose Tenaj Salon Institute (TSI). We used these short interviews for TSI's YouTube channel, website, and social media.
As the Creative Director/Content Developer at Shear Express Inc. in The Villages, FL, I promoted their cosmetology school, Tenaj Salon Institute (TSI), by creating a video that was showcased in local movie theaters, on their website, social media platforms, and YouTube page. I wrote the script, storyboarded the video, and created the graphics. Alongside a videographer, I directed the video and provided feedback during editing to ensure that my vision was brought to life.
I had the privilege of being the creative lead for the SunRunner and Tampa Bay Rays collaboration during the 2023 baseball season. My role involved conceptualizing, storyboarding, directing, and working with a videographer to create the award-winning "Ride Like Raymond" video. This video won the 2023 FPTA Winner for Electronic Media, Radio, TV Tier 1 category and was played during the home games at Tropicana Stadium. It is also available on PSTA's social media outlets and YouTube page. The video will also be displayed on the SunRunner Bus, and its Totems at each SunRunner stop.
During the 2024 Firestone Grand Prix held in St. Petersburg, Florida, I was one of the creative leads who worked on the SunRunner and Firestone Grand Prix collaboration. Our goal was to create a promotional video to encourage attendees to take the SunRunner to the event and "Leave the driving to the pros." We teamed up with Nikita Johnson, a hometown hero from Gulfport who was racing that year, to produce an amazing video.