After Frédéric Fekkai, a French Hair Stylist and Business owner, redesigned the packaging for his in-salon haircare products; I was contracted as an Art Director to work on his advertising campaign. Using the images of the models from the photo shoot and the new product photos, I created this bus stop ad featured in the upper East and Westside of NYC.
Fekkai's Product Tip card is found in Fekkai Salons and department stores across the United States. The focus of my work includes image cropping, type setting, design and production.
As the Design Director on this project, I originated the concept and layout of these mailers. Working with my team of Junior and Senior Designers, we sourced images, set copy, designed front and back of mailers and created final mechanicals. As Director, I was responsible for reviewing all finished designs and production files.
I worked at Shear Express INC. in The Villages, FL, on their cosmetology school Tenaj Salon Insitute. I was not allowed to change their logo, but I was allowed to explore accent colors, secondary typefaces, and design systems and style guides for the school while meeting state board educational standards. I was also involved in art directing and casting the current students' photo shoot in the new marketing material, along with casting the commercial that went along with the update.
Student Catalog Inside.
Student Catalog Inside.
Staff Business Card.
Russian Standard is a collaborative pitch project that highlights my ability to utilize past design in an up to date way. Working with other designers, our team focused on re-branding the vodka by leveraging the 1930 Russian propaganda posters as inspiration. This project was concept only.
As a Designer, my concept, retouching, typesetting, extending, production, and web assets skills are found in the Belvedere Main AD.
I worked closely with the Arnell Design Director and Copy Writer to develop a Pride AD that utilized the sophistication of the Belvedere Brand to communicate gay pride in a non-stereotypical manner. This Ad was found in many publications across the USA for Gay Pride.
2009-2010 Naked AD Campaign is the result of the creative energy of a team of Copy Writers, Designers and Directors. My role included sourcing the stock images of the models, doing the type setting and applying the look and feel of the main AD to promotional material.
OHH Poster Advertisement.
These standies are some of the promotional materials used in the 2009-2010 Naked AD Campaign. Standies are used to drive sales in supermarkets and other stores where Naked is sold.